Lose Your Licence You’re Screwed
The Motor Accident Commission (MAC) of South Australia has launched a new campaign to combat the over representation of young drivers in death and serious injury statistics. P-platers have been warned,...
View ArticleTower Hamlets Texting 23 Times
The London Borough of Tower Hamlets ran a road safety advertising campaign built around the harrowing statistic that writing or reading a text message whilst driving increases the chances of having an...
View ArticleNZTA Legend Inner Battle
NZ Transport Agency (NZTA) has launched a new television commercial, “Legend”, encouraging young people who drink with a drink-driver to take some responsibility and speak up when he is about to drive...
View ArticleLast Words Warning from Fiat
Fiat in Brazil used the last words of well known figures in a print advertisement highlighting the dangers of texting and driving. Salvador Dali, Martin Luther King, Winston Churchill, Julius Caesar,...
View ArticleTAC Christmas 2011
TAC, the Victorian Transport Accident Commission in Australia, has launched a Christmas-themed advertising campaign in association with Victoria Police, enuring the community is aware of increased...
View ArticleChristmas is just around the corner
Campaign Against Drinking and Driving (CADD) in Yorkshire, UK launched a festive print campaign to remind drivers of the dangers of Drinking and Driving in the run up to Christmas 2011. Created by JWT...
View ArticleStop Sign with Finger
Advertising companies JCDecaux and Shalmor Avnon Amichay/Y&R Interactive in Israel noticed that drivers were not paying attention to road safety signs. In particular stop signs were being as...
View ArticleThe Safest New Year
OVK (Ouders Van Verongelukte Kinderen), Parents of Road Victims in Belgium, recently commissioned a Happy New Year message in lights, making one of the darkest turns in Belgium, at the darkest time of...
View ArticleA Crash Course To Shine
Volkswagen and DDB Berlin worked together to run “A Crash Course to Shine”, a viral video designed to warn young women about the dangers of putting on makeup while driving. Nikkie, a 16 year old haul...
View ArticleNew Driving Tests for the New System
In 2009, the Serbian government announced a new system for driving training and testing. Three years and thousands of lives later, the new system still didn’t exist. Confidential driving tests leak to...
View ArticlePub Loo Shocker
London’s Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign,...
View ArticleTexas Restaurant Crash
Texas Department of Transportation (TX DOT) is running “Restaurant,” a 30-second PSA featuring a casual social encounter that ends up in an incredibly violent slow motion crash scene. Film director...
View ArticleFiat Texting or Driving
Fiat’s road safety work in Brazil has included Texting or Driving, a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow). “You either see the...
View ArticleUngiven Gifts for the Victorian 2013 road toll
TACVictoria, the Australian road safety organisation, has been running “Ungiven Gifts”, a heart moving installation of 209 Christmas gifts that will never be given. Each whitewashed gift displayed in...
View ArticleMistakes on NZ Roads Pause For Thought
New Zealand Transport Agency is challenging speeding New Zealand drivers to take seriously the likelihood that others on the road will make mistakes. A commercial, “Mistakes”, features a conversation...
View ArticleWhat if you were invited to your own funeral?
The Belgian Road Safety Institute (BIVV/IBSR) is running an integrated road safety advertising campaign centred on a funeral for six people known for their speeding. Families and friends invited the...
View ArticleShare the Road in London
Transport for London has launched “Share the Road”, an integrated advertising campaign addressing the challenges of using London’s busy streets. The campaign calls for people to change their mind-set...
View ArticleBuick Road Signs with People
Shanghai General Motors ran “People Signs”, a Buick road safety advertising campaign connecting the stories of accident victims with common road signs. Speed Limit. No Left Turn. No U-Turn. Traffic...
View ArticleAT&T Close To Home
At&T’s latest version of the “It can wait” road safety campaign is “Close To Home”, an online film bringing together six characters on what appears to be a perfectly average day. Their lives are...
View ArticleTAC Towards Zero
The Transport Accident Commission (TAC) in Victoria, Australia, is working with the Victoria government to run “Towards Zero”, an integrated advertising campaign asking Victorians to consider what it...
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