Quantcast
Channel: Road safety – The Inspiration Room
Browsing all 21 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Lose Your Licence You’re Screwed

The Motor Accident Commission (MAC) of South Australia has launched a new campaign to combat the over representation of young drivers in death and serious injury statistics. P-platers have been warned,...

View Article



Image may be NSFW.
Clik here to view.

Tower Hamlets Texting 23 Times

The London Borough of Tower Hamlets ran a road safety advertising campaign built around the harrowing statistic that writing or reading a text message whilst driving increases the chances of having an...

View Article

Image may be NSFW.
Clik here to view.

NZTA Legend Inner Battle

NZ Transport Agency (NZTA) has launched a new television commercial, “Legend”, encouraging young people who drink with a drink-driver to take some responsibility and speak up when he is about to drive...

View Article

Image may be NSFW.
Clik here to view.

Last Words Warning from Fiat

Fiat in Brazil used the last words of well known figures in a print advertisement highlighting the dangers of texting and driving. Salvador Dali, Martin Luther King, Winston Churchill, Julius Caesar,...

View Article

Image may be NSFW.
Clik here to view.

TAC Christmas 2011

TAC, the Victorian Transport Accident Commission in Australia, has launched a Christmas-themed advertising campaign in association with Victoria Police, enuring the community is aware of increased...

View Article


Image may be NSFW.
Clik here to view.

Christmas is just around the corner

Campaign Against Drinking and Driving (CADD) in Yorkshire, UK launched a festive print campaign to remind drivers of the dangers of Drinking and Driving in the run up to Christmas 2011. Created by JWT...

View Article

Image may be NSFW.
Clik here to view.

Stop Sign with Finger

Advertising companies JCDecaux and Shalmor Avnon Amichay/Y&R Interactive in Israel noticed that drivers were not paying attention to road safety signs. In particular stop signs were being as...

View Article

Image may be NSFW.
Clik here to view.

The Safest New Year

OVK (Ouders Van Verongelukte Kinderen), Parents of Road Victims in Belgium, recently commissioned a Happy New Year message in lights, making one of the darkest turns in Belgium, at the darkest time of...

View Article


Image may be NSFW.
Clik here to view.

A Crash Course To Shine

Volkswagen and DDB Berlin worked together to run “A Crash Course to Shine”, a viral video designed to warn young women about the dangers of putting on makeup while driving. Nikkie, a 16 year old haul...

View Article


Image may be NSFW.
Clik here to view.

New Driving Tests for the New System

In 2009, the Serbian government announced a new system for driving training and testing. Three years and thousands of lives later, the new system still didn’t exist. Confidential driving tests leak to...

View Article

Image may be NSFW.
Clik here to view.

Pub Loo Shocker

London’s Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign,...

View Article

Image may be NSFW.
Clik here to view.

Texas Restaurant Crash

Texas Department of Transportation (TX DOT) is running “Restaurant,” a 30-second PSA featuring a casual social encounter that ends up in an incredibly violent slow motion crash scene. Film director...

View Article

Image may be NSFW.
Clik here to view.

Fiat Texting or Driving

Fiat’s road safety work in Brazil has included Texting or Driving, a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow). “You either see the...

View Article


Image may be NSFW.
Clik here to view.

Ungiven Gifts for the Victorian 2013 road toll

TACVictoria, the Australian road safety organisation, has been running “Ungiven Gifts”, a heart moving installation of 209 Christmas gifts that will never be given. Each whitewashed gift displayed in...

View Article

Image may be NSFW.
Clik here to view.

Mistakes on NZ Roads Pause For Thought

New Zealand Transport Agency is challenging speeding New Zealand drivers to take seriously the likelihood that others on the road will make mistakes. A commercial, “Mistakes”, features a conversation...

View Article


Image may be NSFW.
Clik here to view.

What if you were invited to your own funeral?

The Belgian Road Safety Institute (BIVV/IBSR) is running an integrated road safety advertising campaign centred on a funeral for six people known for their speeding. Families and friends invited the...

View Article

Image may be NSFW.
Clik here to view.

Share the Road in London

Transport for London has launched “Share the Road”, an integrated advertising campaign addressing the challenges of using London’s busy streets. The campaign calls for people to change their mind-set...

View Article


Image may be NSFW.
Clik here to view.

Buick Road Signs with People

Shanghai General Motors ran “People Signs”, a Buick road safety advertising campaign connecting the stories of accident victims with common road signs. Speed Limit. No Left Turn. No U-Turn. Traffic...

View Article

Image may be NSFW.
Clik here to view.

AT&T Close To Home

At&T’s latest version of the “It can wait” road safety campaign is “Close To Home”, an online film bringing together six characters on what appears to be a perfectly average day. Their lives are...

View Article

Image may be NSFW.
Clik here to view.

TAC Towards Zero

The Transport Accident Commission (TAC) in Victoria, Australia, is working with the Victoria government to run “Towards Zero”, an integrated advertising campaign asking Victorians to consider what it...

View Article
Browsing all 21 articles
Browse latest View live




Latest Images